|Posted by george on February 14, 2012 at 6:10 AM|
Many individuals find it a hard task to come up with a business name. they may even end up contracting consultants while it can all be an easy task.
To enable you come up with the name here are some pointers below.
A name should be simple and memorable
A good name should be easily understandable and memoriseable by a 5-year old kid. A person should remember the name even without thinking.Rule of thumb is, if a potential customer thinks of a product that you canoffer, then your business name should pop up faster than you competitor
It should be able togive a hint as to what you do
A good name should give a hint of what you do or the products you see. Like say you provide software programs you could put technologies as one other names.
It should show youare professional
A good name should ooze with professionalism so that it brings trust from clients. For example how would you can a school say kajinga secondary and expect parents to entrust you with their children to deliver results
It could indicate where you company is located or geographical location
It would not hurt to indicate where you company is operating from incase the service or product is location sensitive or incase the company operates in different regions
It should not beclose to any other business name around
Legally it is wrong to have a name that is the same as or reasonably close for an ordinary person to be confused and as such one should first search at the registrar of companies or business names first. A unique name is also good because it enable one to build a unique brand
It should not be indecent or provocative
With the many languages around many combinations of letter means directly from language to language. Therefore before you go all outgiving out cards please check first so that you don’t offend anyone. Established brands have called various products different names to avoid this pitfall a good example is cars
Should be catchy to the intended customer
Based on the intended consumer a business man can give his company a name that would be catchy and enticing. A classical example is in the IT sector.
Is it a personalized service?
Depending on your product of service you may choose person’s name if say you are offering personalized professional services. A classical example is in law firms where the name of well known individuals could attract clients easily
It should indicate your legal status
You should indicate whether a business is a limited company by adding the words ltd or plc or whether it is a holding company formed just to manage other firms. It is illegal in some companies not to do so.
Ease in coming up with a trademark or logo
You should take in consideration that you would need to create a logo latter on so it would be better to have that in mind. A complex name could make it hard to come up with a logo of trademark